TechCrunch is coming to Tokyo with the Startup Battlefield event.
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TechCrunch Partners with SusHi Tech Tokyo 2026 for Asian Innovation
TechCrunch is excited to announce its partnership with SusHi Tech Tokyo 2026, the largest global innovation conference in Asia, taking place from April 27 to 29 at Tokyo Big Sight. This year, we’re not just spectators—we’re actively involved. Isabelle Johannessen, our Startup Battlefield program manager, will be serving as a judge for the highly anticipated SusHi Tech Challenge, the conference’s premier global pitch competition.
Stakes are High: The SusHi Tech Challenge
For aspiring entrepreneurs, the stakes in the SusHi Tech Challenge couldn’t be higher. The Grand Prix winner will not only receive ¥10,000,000 but will also secure an automatic entry into the prestigious TechCrunch Disrupt Startup Battlefield Top 200. This opportunity allows them to showcase their innovative ideas on one of the most sought-after stages in the startup ecosystem.
What is SusHi Tech Tokyo?
Entering its fourth year, SusHi Tech Tokyo—short for Sustainable High City Tech Tokyo—has emerged as the largest innovation conference in Asia. This year promises to be the most ambitious yet, featuring 750 startup exhibitors from 60 countries, over 10,000 facilitated business meetings, and an expected attendance of around 60,000 over the three days.
The Tokyo Metropolitan Government organizes this conference with a clear mandate: to unite the world’s best innovators in building sustainable cities for the future.
Corporate Partnerships and Deal-Making Opportunities
On the expo floor, 62 corporate partners, including globally recognized names like Sony, Google, Microsoft, and Mizuho, will host reverse pitches, actively seeking collaborations with startups. This combination makes the event not just a conference but a vibrant marketplace for deal-making, reflecting its ambitious programming.
Four Technology Domains Reshaping Society
SusHi Tech 2026 is focusing on four transformative technology domains: AI, Robotics, Resilience, and Entertainment. Attendees can look forward to live demonstrations of humanoid robots, discussions on the software revolution in autonomous driving, deep dives into cybersecurity and climate technology, and frank conversations about AI’s impact on the music and anime industries globally.
This year’s lineup of speakers is impressive, featuring industry leaders like Howard Wright (Nvidia), Rob Chu (AWS), Eva Chen (Trend Micro), Qasar Younis (Applied Intuition), Christine Tsai (500 Global), Kathy Matsui (MPower Partners), and Tokyo Governor Yuriko Koike. Approximately 60% of speakers will hail from outside Japan, with about half of them being women, underscoring a commitment to diverse representation.
Registration and Ticket Information
For those planning to be in Tokyo, this is an event you won’t want to miss. You can secure your tickets here.
The SusHi Tech Challenge Details
The SusHi Tech Challenge is a remarkable opportunity for startups to gain recognition. This year, it attracted an impressive 820 applications from 60 different countries—437 from international entrants and 383 from Japan. Out of this competitive pool, 20 semifinalists will compete on April 27, narrowing down to seven finalists who will present in the final on April 28.
The Grand Prix winner receives not just the financial reward but also the coveted chance to pitch in the TechCrunch Disrupt Startup Battlefield Top 200.
Beyond the Conference: G-NETS Leaders Summit
The conference offers more than just innovation; it serves as a global platform for city leaders from 49 cities across five continents, including Los Angeles, Nairobi, and Singapore. The G-NETS Leaders Summit is designed for these leaders to forge actionable commitments related to climate resilience and urban sustainability.
Networking Events and Evening Activities
In Tokyo, the excitement doesn’t end with the conference. Attendees can also enjoy classical music performances from La Folle Journée, take waterfront cruises along Tokyo Bay, and participate in the Tokyo Innovation NIGHTs networking series, enhancing both the business and cultural experience.
Download the SusHi Tech Tokyo 2026 Official App
To make the most of your experience, download the official SusHi Tech Tokyo 2026 app, your essential tool on the ground. Even before you arrive, AI-powered features will suggest valuable startups, investors, and potential partners for you to connect with. You can also book meeting rooms in advance.
On-site, the app offers a GPS floor map, QR code business card exchange, and real-time push notifications to keep you well-oriented throughout the expansive Tokyo Big Sight venue. Available for both iOS and Android, this app will enhance your networking capabilities and overall experience.
Event Dates and Admission
Mark your calendars! SusHi Tech Tokyo 2026 will take place from April 27 to 29 at Tokyo Big Sight. The business days are scheduled for April 27 and 28, while April 29 is designated as Public Day, allowing free admission for all.
This is a remarkable opportunity to engage with innovators, industry leaders, and like-minded individuals focused on shaping the future. Don’t miss this chance to be part of a transformational event in global innovation. Join us as we collaborate to build sustainable futures and share ideas that could change the world.
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