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Unmasking AI-Driven Scams: What You Need to Know

4 min read

AI is reshaping our world in astonishing ways. It’s crafting artworks, writing emails, and even tricking unsuspecting people. The rapid advancements haven’t just improved lives; they’ve also supercharged age-old scams. The tools that artists and professionals use are now in the hands of scammers. Have you ever received an alarming message from a friend or relative? Could it have been fake? These AI-powered scams are intricate and convincing, but understanding them is the first step to staying safe.

Voice Cloning of Family and Friends

Synthetic voices have been around for a while, but recent advancements mean scammers can create a convincing replica of a voice from just a few seconds of audio. Publicly broadcasted voices—like in news reports or YouTube videos—are particularly vulnerable. Scammers use these cloned voices to mimic friends or family, often asking for help. Imagine getting a voicemail that sounds exactly like your son, who claims he’s in trouble and needs money urgently. The authenticity can be startling, making it an effective scam.

Personalized Phishing and Spam via Email and Messaging

We all get spam, but now, AI can make these scam emails much more believable. With data breaches happening all the time, scammers have access to lots of personal information. They can craft emails that seem tailored specifically to you, mentioning your recent locations, purchases, and even calling you by your first name. An email that once read ‘Click here to see your invoice!’ might now say, ‘Hi Doris! I’m with Etsy’s promotions team. An item you were looking at recently is now 50% off! Use this link to claim your discount.’ It’s a small change, but it makes the scam much more convincing.

Just like with traditional spam, the best defense is vigilance. Don’t expect to easily spot AI-generated text. High-quality text generation makes it difficult to tell the difference between real and fake messages. Always double-check the sender’s authenticity before clicking on any links or attachments. If in doubt, don’t click, and forward it to someone knowledgeable if you can.

‘Fake You’ Identity and Verification Fraud

Personal data is everywhere due to numerous data breaches. This makes it easier for scammers to create AI-generated personas that can pass as you. Think about when you have trouble logging in to an account and need to verify your identity with customer service. Scammers can mimic you with enough personal data, and even a voice clip. Customer service might not tell the difference and could give scammers access to your accounts.

Previously, this kind of impersonation was reserved for high-value targets like CEOs. Now, it’s inexpensive and scalable, allowing scammers to attack many people at once. They create multiple fake personas and contact customer service for several accounts. Even if only a few attempts succeed, it’s worth the effort for the scammer.

To protect yourself, stick to good online security practices. Use multi-factor authentication for an extra layer of security. Keep an eye on suspicious emails and notifications about your accounts. Don’t ignore these warnings; they might save you from becoming a victim.

AI-Generated Deepfakes and Blackmail

The scariest new AI scam is blackmail using deepfake images. With advanced image models, scammers can create fake intimate images by attaching anyone’s face to an AI-generated body. This form of nonconsensual image distribution is terrifying but increasingly possible. You might receive a message threatening to release these fake images unless you pay a sum of money.

While the images may not be perfect, they can be convincing enough to scare you. Pixelated or low-resolution versions can look real. Unfortunately, paying these scammers often leads to more demands, and the fake images could still be shared.

Fighting against deepfakes is tough. Increasing legal actions can help, but the technology evolves faster than the law. If you find yourself a victim, report it to the authorities. It’s not just a scam—it’s harassment. Legal and private measures can sometimes make a difference, but this is an area where vigilance and quick action are crucial.

How Can You Protect Yourself?

Cybersecurity 101 is your best friend. Multi-factor authentication is crucial for protecting your accounts. Ensure that any significant account activity sends notifications straight to your phone. Be cautious of any suspicious emails or login attempts. Don’t ignore these alerts; they’re there to protect you.

For personalized phishing and spam, never click on links or open attachments unless you’re sure they’re legitimate. If unsure, it’s better to forward the email to someone knowledgeable rather than risking a click.

Legal and Private Actions

While the technology behind these scams is advanced, there are some legal and private measures to counteract them. Scammers can be spooked by legal actions or takedown requests sent to their internet service providers or the forums they use.

More importantly, if you fall victim to deepfake blackmail or any similar scam, involve law enforcement. It’s harassment and a severe invasion of privacy. Cops might not always track down the culprits, but reporting it can sometimes lead to a resolution or scare the scammers away.


AI-driven scams are evolving faster than ever. Scammers can now precisely replicate voices, craft believable phishing emails, impersonate you, and even create deepfake images for blackmail. The most crucial defense remains the same: vigilance and strong cybersecurity measures. Always verify unexpected communications. By staying informed and alert, you stand the best chance of protecting yourself from these advanced schemes.

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Last Update | 18th August 2024

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