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Eternos shifts focus to a personal AI that mimics your voice.

Uare.ai

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Robert LoCascio’s Journey: From LivePerson to Uare.ai

In 2023, Robert LoCascio, the visionary behind LivePerson and a pioneer of web chat technology back in 1997, took a bold step by stepping down as CEO after nearly thirty years at the helm. His transition marked the end of an era but also the start of an exciting new venture fueled by advances in generative AI.

The Birth of Eternos

Inspired by the capabilities of generative AI, LoCascio embarked on a new project aimed at replicating human personalities and life stories. In 2024, he founded Eternos, a legacy service dedicated to preserving individuals’ voices and stories for future generations. However, what started as a way to help people prepare for their inevitable passing soon evolved into something much broader.

Eternos garnered considerable media attention when it launched with its first client, Michael Bommer, a terminally ill individual who spent 25 hours discussing his life with the platform to create a digital replica of himself. This case exemplified the project’s original mission but also revealed an unexpected insight: most users weren’t looking to prepare for death, but rather to celebrate their lives and stories.

Innovating with the Human Life Model

Eternos developed the Human Life Model (HLM), a unique framework that focuses specifically on an individual’s data rather than relying solely on generalized large language model (LLM) data. This innovation aimed to capture each person’s unique values, life story, and decision-making habits. Seeing the broader potential of this technology, LoCascio pivoted towards helping individuals create personalized AIs for both personal and professional applications.

The company recently rebranded as Uare.ai and completed seed funding of $10.3 million, backed by investors such as Mayfield and Boldstart Ventures. Through this transition, LoCascio crystallized his vision: empowering individuals to own their models rather than allowing generalized models to capitalize on their data.

The Vision for Uare.ai

Uare.ai aims to serve as a scalable tool for creators and professionals. With personal AI models that encapsulate a user’s full expertise, these digital replicas can effectively generate content, manage customer interactions, and even carry out complex projects.

Expected to launch its platform later this year, Uare.ai will allow individuals to start training their Human Life Models by responding to guided questions about their personal experiences, utilizing text, voice, or video submissions.

“The first part is understanding a human life story. Where did you come from? Tell me about your childhood. What were important crossroads in your life?” LoCascio explained, emphasizing the importance of personal narratives in shaping these AI models.

As users provide additional information about their professional lives and backgrounds, Uare.ai blends these details with their personal stories to create comprehensive digital representations.

Breaking Away from Conventional AI Models

One of the standout features of Uare.ai is its distinct divergence from many existing chatbot technologies, like Character.ai. Unlike these platforms that might resort to generalized LLMs to fill in gaps in cultural or contextual understanding, Uare.ai’s models are programmed to acknowledge when they do not have sufficient information. “Our AIs will say they don’t know if they can’t answer the question,” LoCascio stated, emphasizing authenticity and reliability.

This curated approach not only protects user data but also enhances the integrity of the digital replica, making it more accurate and trustworthy in its representation.

Monetization and Revenue Strategies

Uare.ai’s revenue model will include subscription fees and a potential share of income generated by customers who successfully monetize their digital twins. This aligns with a growing trend where individuals can leverage their personal brands and expertise, generating income from their unique digital representations.

The venture is not unique in the growing field of personal AI; other companies, like Sequoia-backed Delphi, have made headlines by enabling public figures—such as Arnold Schwarzenegger—to replicate their knowledge in interactive formats. However, Uare.ai’s focus on individual professionals, like accountants and consultants, gives it a specialized niche.

The Competitive Edge of Uare.ai

Navin Chaddha, managing partner at Mayfield, believes Uare.ai distinguishes itself in the crowded landscape of AI startups. The emphasis on individual professionals allows for tailored experiences that meet specific needs unlike general offerings. Additionally, having Robert LoCascio, a proven and successful entrepreneur, at the helm gives the startup considerable credibility and a strategic advantage.

Conclusion

Robert LoCascio’s journey from leading LivePerson to founding Uare.ai underscores an evolving vision in the tech industry, particularly in the realm of generative AI. The potential to create personalized digital experiences not only transforms how people engage with technology but also redefines the legacy individuals can leave behind, allowing stories to be preserved and shared in innovative ways.

As Uare.ai gears up for its official platform launch, it aims to empower users to take control of their narratives through advanced personalization and meaningful interactions—blurring the lines between technology and our collective human experience. This evolution holds promise for how we approach not just communication but personal legacy in an increasingly digitized world.

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