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Google Empowers Startups to Tackle Climate Change and AI

4 min read

Google is on a mission to bolster innovation. Today, they’ve opened applications for two groundbreaking accelerator programs tailored for European and Israeli startups focusing on climate change and artificial intelligence.

These elite programs offer more than just mentorship. Google provides startups with the essential tools, resources, and expertise to scale their pioneering projects, marking a significant boost for sustainability and technological advancement in the startup world.

Empowering Startups for a Sustainable Future

Google is opening applications for two new prestigious accelerator programs aimed at startups addressing climate change and advancing artificial intelligence. These initiatives provide crucial support for European and Israeli entrepreneurs engaged in groundbreaking work.

Startups often face obstacles in accessing the resources, expertise, and tools they need to scale. Google’s new programs offer vital assistance to help these pioneering companies thrive.

Google for Startups Accelerator: Climate Change

This program, in collaboration with Google Sustainability and Google Cloud, is specifically designed for Seed to Series A startups in Europe and Israel. It focuses on technologies aimed at combating climate change, from renewable energy solutions to advanced waste management systems.

The program leverages cloud technology, AI, and machine learning to enhance sustainability efforts. According to a report by Boston Consulting Group, AI has the potential to reduce global greenhouse gas emissions by 5-10%.

AI-Powered Innovation

AI is transforming industries by solving complex problems and improving efficiencies. A McKinsey report estimates that AI could contribute $13 trillion to the global economy by 2030.

However, the path to realizing AI’s full potential requires guiding development with ethical considerations and robust technical expertise. This makes the support from programs like Google’s crucial.

The Google for Startups Accelerator: AI First is tailored for startups at Seed to Series A stage in partnership with Google Cloud and Google DeepMind. It provides mentorship and technical support for responsibly growing AI solutions.

Program Details and Benefits

Both programs will run for 10 weeks starting in September. They feature a hybrid format including hands-on workshops, one-on-one mentoring, and tailored technical support.

Participants will benefit from Google’s AI expertise, latest tools, and continuous access to mentors and fellow founders through an alumni network.

The programs offer a mix of in-person and virtual activities. Key focus areas include product design, customer acquisition, and leadership development.

Selected startups will also gain Google Cloud technical expertise and credits through the Google for Startups Cloud Program.

Inspiring Success Stories

Many startups have already benefited from Google’s accelerators. Take Blok-Z, co-founded by Mohamed Hassan and Selim Satici in Germany. Their software provides 24/7 carbon-free energy matching and helps energy providers monitor their energy sources.

Another example is BCome from Spain, founded by Alba Garcia and Anna Cañadell. This digital platform promotes sustainability in the fashion industry by ensuring transparent and responsible supply chains.

Germany’s Annea, co-founded by Dr. Maik Reder and Marcel Frenzel, uses AI and digital twin technology to reduce breakdowns in renewable energy assets by predicting failures before they happen.

Sarus from France creates synthetic data using a generative AI model. This model, trained with differential privacy, enhances data security by allowing data scientists to work without directly accessing the data.

AI Driving Creativity and Marketing

Exactly.ai, founded by Tonya Samsonova in the UK, is revolutionizing art creation. Artists use its AI tools to generate images in their own style, offering a new way to produce and monetize their work.

Denmark’s Neurons, led by Mike Storm, integrates AI with cognitive neuroscience to help marketers predict customer behavior and optimize creative performance.

With an expanding database of high-quality eye-tracking and behavioral data, Neurons brings innovative solutions to market, working with some of the world’s biggest companies.

Agriculture and Environmental Impact

AgroScout from Israel, founded by Simcha Shore, provides a crop intelligence platform that employs AI for data collection and insightful analysis to help farmers optimize their operations.

This SaaS tool monitors crop development in real-time, enhancing the planning process for processing and manufacturing across different regions, crops, and growers.

Empowering High-Impact Landowners

Single.Earth, co-founded by Merit Valdsalu and Andrus Aaslaid from Estonia, aims to bridge the $700 billion nature financing gap by connecting ESG-driven company funds to impactful landowners.

Their team uses big data and AI to assess and quantify forest characteristics. They are developing a new green currency called MERIT, which links nature with the economy.


By supporting startups that address climate change and leverage AI, Google is not just aiding businesses but also contributing to global sustainability and technological progress. These accelerator programs are a proactive step towards solving some of the biggest challenges of our time.

As these startups grow and innovate, they will play a crucial role in creating a more sustainable future. Google’s commitment to fostering these initiatives highlights the importance of collaboration and innovation in driving meaningful change.

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