Made by Google 2024: Exciting Pixel Lineup and Advanced AI Unveiling
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Google’s highly anticipated hardware event is around the corner, kick-starting on August 13 at 10 a.m. PT. The event, which comes two months earlier than usual, is set to showcase Google’s latest flagship products, including the much-awaited Pixel 9. Notably, this announcement will come ahead of Apple’s expected iPhone 16 reveal in September.
In addition to the Pixel 9, Google will introduce a slew of other devices and advancements. This includes the Pixel 9 Pro, Pixel 9 Fold, and significant AI developments under the Gemini project. With all these features and gadgets lined up, it’s clear that Google’s making strides to redefine the tech landscape, aiming to stay ahead of the competition.
Event Details
Google’s big hardware event is scheduled for August 13 at 10 a.m. PT. This unexpectedly early date for the ‘Made by Google’ showcase gives the tech giant a head start. Notably, the event will reveal the Pixel 9, ahead of Apple’s expected September launch of the iPhone 16.
The company hasn’t explained this scheduling shuffle, but the timing might help Google avoid the chaos of the upcoming presidential election. Moreover, the focus on Gemini, showcasing new AI features, appears to be a key component of the event.
Pixel Devices Preview
In an exciting pre-event reveal, Google showcased the Pixel 9 Pro and Pixel 9 Fold. These devices, branded as “phones built for the Gemini era,” are prepped with the latest AI capabilities.
During the video previews, the spotlight truly hit Gemini, Google’s generative AI. In a playful twist, one video had the AI generate a “breakup letter” for an old phone, emphasizing the Pixel 9 Pro’s charm. The revealed design highlights the prominent camera bar that has become synonymous with the Pixel aesthetic.
The foldable preview mirrored the same style. The device’s screen opened dramatically to display the message “Oh hi, AI,” then closed to show off its sleek back. The foldable’s camera setup is also stacked, ensuring high-quality photos.
Integration of AI
The term “Gemini era” signifies Google’s deep dive into AI integration with its new hardware. The Gemini model was first highlighted at the Google I/O event in May, but the consumer features were kept separate from the developer-focused announcements.
Among the intriguing consumer-side AI features is Circle to Search, which initially launched on Samsung’s Galaxy S24. Apple also made a recent AI splash with its Apple Intelligence at WWDC. Unlike Apple’s approach, which limits AI processes to the device, Google aims for broader AI application with Gemini Nano. This smaller model was rolled out to Pixel 8 devices last month as part of a feature drop.
Beyond the Pixel 9
Google’s four new Pixel models—Pixel 9, Pixel 9 Pro, Pixel 9 Pro XL, and Pixel 9 Pro Premium—will run the upcoming Android 15 and feature the latest in-house Tensor G4 chip.
This development reinforces Google’s ambition to elevate the Pixel line from its long-standing secondary status in the Android market. With the new chipset and isolated AI model, these devices are poised for a significant leap in smart tech.
Additionally, Google has a history of competitive pricing. Despite last year’s $100 price jump for the Pixel 8, the company often undercuts its rivals. The original Pixel Fold debuted at a steep $1,799 but has since decreased in price.
Android 15 Features
Android 15, code-named “Vanilla Ice Cream,” promises to bring numerous features and enhancements. Notable improvements include better multitasking and satellite connectivity.
Private Space, a standout feature, offers an on-device incognito mode with extra authentication for sensitive info. The improved Doze mode aims to extend battery life, crucial for daily smartphone use.
The final release of Android 15 will be showcased at the August 13 event, giving eager users a comprehensive look at the latest OS upgrades.
Future of Google Assistant
The future of Google Assistant has been under scrutiny with the rise of Gemini AI. While Google has yet to fully replace Assistant, Gemini is now an option for users seeking smarter interaction.
Google refrained from outright replacing Assistant, maintaining its presence for those accustomed to it. Previously, Assistant was a focal point during hardware launches, often tied to Google Home/Nest products.
However, recent shifts in consumer interest have diverted the spotlight away from smart home products. With Gemini’s advancements, there might be a renewed interest in integrating smart AI into everyday devices.
Other Expected Announcements
Besides smartphones, Google is expected to introduce the Pixel Watch 3 and Pixel Buds Pro 2 at the event.
Google’s acquisition of Fitbit in 2020 emphasized its commitment to the wearables market. The new Pixel Watch model will likely integrate more advanced health tracking features.
The Pixel Buds Pro 2, on the other hand, is expected to offer improved sound quality and connectivity. These updates are anticipated to maintain Google’s competitive edge in the wearables market.
Conclusion
The upcoming event promises a slew of advancements, particularly with the AI-integrated hardware.
Google’s August 13 event is not just a product showcase; it’s a glimpse into the company’s vision for the future of smart technology.
The August 13 event promises to be a breakthrough moment for Google, with new AI integrations and innovative hardware on the horizon. From the Pixel 9 series to the upcoming foldable, Google’s focused on making significant leaps in mobile technology. This showcase is not just another launch; it’s a clear roadmap of where Google plans to steer the future of smart devices.
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