New Reporting and genAI Tools to Boost Creative Results

Google Ads is unveiling new reporting and generative AI features designed to enhance creative performance.

From improved image editing to expanded asset generation, these tools aim to offer advertisers a more effective and efficient way to reach their target audience.

Enhanced Transparency with Performance Max Reporting

The introduction of asset-level conversion reporting in Performance Max brings a new level of transparency for advertisers. Now, metrics that highlight what’s driving conversion are easily accessible. This allows for informed optimization of creative assets, ensuring that ads perform at their best.

AI-Powered Image Editing

In June, new image editing capabilities began rolling out globally. Advertisers can now remove, add, or replace objects in images. These features are designed to create more image variations adaptable to different formats and sizes.

These AI-enhanced tools are not limited to just Performance Max campaigns. They are expected to be available for Demand Gen campaigns soon, expanding their utility and reach.

Expanding Asset Generation

Generative AI’s capabilities have been fine-tuned to accelerate creative asset development. The focus remains on performance, allowing advertisers to generate high-quality images swiftly.

Asset generation is not confined to Performance Max. It has been incorporated into App and Display campaigns, helping advertisers reach their goals quickly.

With improved reporting tools in App campaigns, optimization decisions have become more straightforward and effective.

Streamlined Creative Workflows

A new workflow in Google Ads aims to simplify image generation. The “Create” menu now includes an option for generating images directly, speeding up asset creation.

This new feature allows users to create videos and upload assets, all within a singular, streamlined interface. Options for sitelinks, callouts, and more are also included for Performance Max or Search campaigns.

Creative Partnerships

Collaborating with creative platforms like Canva, Smartly, and Pencil has streamlined the process of creating and uploading assets into Google Ads.

Typeface is the latest addition to this partnership network. Its integration allows advertisers to implement assets built on Typeface directly into their campaigns, making the entire process more efficient.

Typeface also provides templates for images and text tailored for Performance Max campaigns, aligning with best practices to ensure optimal performance.

Brand Suitability and Safety

YouTube video placement reporting is now being introduced for Performance Max, helping advertisers ensure their ads appear in appropriate contexts.

To enhance further brand safety, third-party verification options are available. Advertisers can also use account-level placement exclusions to prevent their ads from appearing on certain videos, providing extra control.

Looking Ahead

These new tools and updates underscore an ongoing commitment to improve creative and campaign performance. The upcoming Meet the Expert webinar offers an opportunity to learn more about these state-of-the-art features. Mark your calendars for October 1st.

Google Ads’ new tools offer powerful features to enhance creativity and performance.

From transparency in reporting to advanced AI capabilities, these updates signal a significant step forward for advertisers aiming to maximize their impact.

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Emmanuel Kesse

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