web analytics

Learn AI With Kesse | Newest Trends in Artificial Intelligence

We answer questions about artificial intelligence and bring you what's new in the AI World.

Nike’s AI-Designed Sneakers Unveiled for Paris Olympics

4 min read

Nike has just revealed a groundbreaking collection of 13 futuristic athletic shoes designed specifically for top athletes. These innovative designs were unveiled ahead of the 2024 Paris Olympics and have generated a lot of buzz.

While these advanced concepts won’t be available for purchase, they showcase the potential of artificial intelligence in creating customized sports gear. The initial designs include features like a helix of fabric curling up the ankle and a spiky, transparent fin, highlighting the unique capabilities of AI in the world of athletic footwear.

AI-Driven Design Revolution

Nike has unveiled a slate of 13 hyper-futuristic athletic shoes designed for top athletes using artificial intelligence ahead of the 2024 Paris Olympics. These designs are not for commercial use yet but have already stirred excitement in the sports world.

The prototypes cater to elite athletes, including sprinter Sha’Carri Richardson, marathoner Eliud Kipchoge, and NBA star Victor Wembanyama. Each model boasts unique features, such as a helix of fabric curling up the ankle and a spiky, transparent fin shooting off the back. This shows the potential of AI in crafting tailor-made athletic gear.

A.I.R. Collection

The collection has been dubbed ‘A.I.R.,’ standing for Athlete Imagined Revolution. This name is a playful nod to Nike’s well-known air bubble technology that has been a hallmark of their designs since the 1970s.

Nike’s innovation officer, John Hoke, expressed excitement about these designs. ‘There’s no going back,’ he said. ‘Form and function — meet fantasy.’ This highlights the company’s commitment to blending cutting-edge technology with imaginative concepts.

In addition to shoes, the event showcased AR-enhanced statues of renowned athletes like LeBron James. These statues provided an immersive experience, merging the physical and digital worlds seamlessly.

Collaborative Creation Process

Nike didn’t just brainstorm these designs in isolation. They interviewed top athletes and ran their ideas through AI models to generate the unique prototypes unveiled.

This approach ensures that the designs are not only futuristic but also meet the specific needs of the athletes. For example, marathoner Eliud Kipchoge’s shoe design takes into account the rigorous demands of long-distance running.

The result is a blend of athlete insight and AI precision, paving the way for innovative solutions in sportswear design. This collaboration between human expertise and AI offers a glimpse into the future of athletic gear.

Not Just About Shoes

The event in Paris was more than just a sneaker showcase. It also included a preview of national team kits for various Olympic teams, merging technology with national pride.

Rapper Travis Scott was among the high-profile guests, adding a layer of celebrity glamour to the event. His presence underscored the cultural impact of these technological advancements in sportswear.

This fusion of sports and culture is something Nike has always excelled at, and the event served as a platform to highlight this unique synergy.

Athlete-Centric Focus

Nike has always emphasized the importance of athlete feedback in their designs. This is evident in the new AI-driven prototypes, which are tailored to meet the specific needs of top athletes.

Sprinter Sha’Carri Richardson’s shoes, for example, feature a unique design to enhance her performance on the track. The technology not only aims to boost performance but also to provide comfort and support.

This athlete-centric approach ensures that the gear is not only innovative but also practical for real-world use, thereby setting a new standard in sportswear design.

AR and Beyond

The inclusion of AR-enhanced statues at the event signifies Nike’s broader vision for integrating technology into sports. These statues weren’t just for show; they offered an interactive experience, allowing attendees to see athletes in a new light.

This use of AR and AI technologies represents a shift towards more immersive and engaging ways to connect with sports and athletes. It’s a trend that could redefine how we experience sports events in the future.

By incorporating these advanced technologies, Nike aims to stay ahead of the curve and set new benchmarks in the industry.

What’s Next?

While the AI-designed sneakers are not available for purchase just yet, their debut has opened up exciting possibilities. The event served as a teaser for what could be the next big thing in sportswear.

The use of AI and AR technologies in designing and showcasing these prototypes indicates a significant shift in how sports gear is conceptualized and experienced.

As we look forward to the Paris Olympics, it will be interesting to see how these innovations impact not only the athletes but also the broader sports community.


The unveiling of Nike’s AI-designed sneakers sets a new standard in athletic footwear, blending advanced technology with athlete needs. This innovation not only promises enhanced performance but also redefines the future of sportswear.

While these futuristic shoes aren’t hitting the market just yet, their debut marks a significant leap in design. The 2024 Paris Olympics will be a showcase of this technological fusion, affirming Nike’s place at the forefront of sports innovation.

About The Author

We use cookies to personalize content and ads and to primarily analyze our geo traffic sources. We also may share information about your use of our site with our social media, advertising, and analytics partners to improve your user experience. We respect your privacy and will never abuse your information. [ Privacy Policy ] View more
Cookies settings
Accept
Decline
Privacy & Cookie Policy
Privacy & Cookies policy
Cookie name Active

The content on this page governs our Privacy Policy. It describes how your personal information is collected, used, and shared when you visit or make a purchase from learnaiwithkesse.com (the "Site").

Kesseswebsites and Advertising owns Learn AI With Kesse and the website learnaiwithkesse.wiki. For the purpose of this Terms and Agreements [ we, us, I, our ] represents the owner of Learning AI With Kesse which is Kesseswebsites and Advertising. [ You, your, student and buyer ] represents you as the user and visitor of this site. Terms of Conditions, Terms of Service, Terms and Agreement and Terms of use shall be considered the same here. This website or site refers to https://learnaiwithkesse.com. You agree that the content of this Terms and Agreement may include Privacy Policy and Refund Policy. Products refer to physical or digital products. This includes eBooks, PDFs, and text or video courses. If there is anything on this page you do not understand you agree to reach out to us via email [ emmanuel@learnaiwithkesse.com ] for explanation before using any part of this site.

1. Personal Information We Collect

When you visit this Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. The primary purpose of this activity is to provide you a better user experience the next time you visit our again and also the data collection is for analytics study. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information."

We collect Device Information using the following technologies:

"Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. To comply with European Union's GDPR (General Data Protection Regulation), we do display a disclaimer a consent text at the bottom of this website. This disclaimer alerts you the visitor or user of this website about why we use cookies, and we also give you the option to accept or decline. If you accept for us to use cookies on your site, the agreement between you and us will expire after 180 has passed.

"Log files" track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

"Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."

When we talk about "Personal Information" in this Privacy Policy, we are talking both about Device Information and Order Information.

Payment Information

Please note that we use 3rd party payment processing companies like https://stripe.com and https://paypal.com to process your payment information. PayPal and Stripe protects your data according to their terms and agreement and may store your data to help make your subsequent transactions on this website easier. We never and [ DO NOT ] store your card information or payment login information on our website or server. By making payment on our site, you agree to abide by the Terms and Agreement of the 3rd Party payment processing companies we use. You can visit their websites to read their Terms of Use and learn more about them.

2. How Do We Use Your Personal Information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this [a] Order Information to:

[b] Communicate with you;

[c] Screen our orders for potential risk or fraud; and

When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

3. Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use System.io to power our online store--you can read more about how Systeme.io uses your Personal Information here: https://systeme.io/privacy-policy/ . We may also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

4. Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt-out of targeted advertising by:

COMMON LINKS INCLUDE:

FACEBOOK - https://www.facebook.com/settings/?tab=ads

GOOGLE - https://www.google.com/settings/ads/anonymous

BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

5. Data Retention

Besides your card payment and payment login information, when you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. Example of such information include your first name, last name, email and phone number.

6. Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

7. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at emmanuel@learnaiwithkesse.com or by mail using the details provided below:

8. Your acceptance of these terms

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Last Update | 18th August 2024

Save settings
Cookies settings