web analytics

Learn AI With Kesse | Newest Trends in Artificial Intelligence

We answer questions about artificial intelligence and bring you what's new in the AI World.

Setting New Standards in Fact-Checking

3 min read

In a bid to enhance how we ascertain the truth in the digital age, Brooke Hartley Moy and Ken Kocienda are launching Infactory. This new venture dives into the realm of artificial intelligence to verify information, marking a shift from their previous affiliations with Humane.

Infactory unveils as a specialized search engine focused solely on fact-cutting through the noise of the internet to provide precise, verified data. Its operation relies on AI to sort and present data, avoiding the pitfalls of misinterpreted AI outputs seen in other platforms. This targeted approach promises not only to streamline data verification but also to move beyond the general inaccuracies rampant on the web.

A New Frontier in AI and Fact-Checking

As the tech world continues to evolve at a rapid pace, a new player has entered the scene, aiming to transform the way we verify information. Emerging from the well-known tech firm Humane, Brooke Hartley Moy and Ken Kocienda are set to debut Infactory. This new venture is not just any startup; it’s focused on leveraging artificial intelligence for fact-checking, steering clear of the tumultuous hardware sector that has recently seen significant struggles.

The Innovation Behind Infactory

The concept behind Infactory is straightforward yet revolutionary. It serves as a search engine but with a unique twist—it specializes in factual data verification. This approach is distinct from other fact-checking mechanisms often embedded in broader search platforms like Google. By focusing solely on data accuracy, Infactory aims to provide clear, direct citations without the convolution of generative AI hallucinations prevalent in today’s digital landscape.

The founders’ strategy is clear: prioritize reliable data sources over sheer content volume. This selectiveness is particularly crucial in fields that demand stringent accuracy, such as finance and scientific research.

Strategic Decisions and AI Integration

Kocienda and Hartley Moy bring a wealth of experience and a clear vision to their new endeavor. Their approach to AI is calculated. While large language models (LLMs) will enhance user interaction with the system, ensuring that users can easily query the data they need, the core results remain unaltered by AI— a significant departure from current trends where AI sometimes distorts or oversimplifies information.

This careful integration of AI targets a major pain point in current search technologies— the often misleading simplifications offered by AI-driven summaries.

Market Strategy and Future Horizons

Infactory’s target market is notably distinct, focusing primarily on enterprise consumers such as newsrooms and research institutions. This is a strategic choice, reflecting the founders’ understanding of the market’s needs for accurate, reliable data.

The subscription-based revenue model they plan suits their business-to-business approach, setting Infactory apart in a landscape dominated by consumer-focused tech offerings.

As for the timeline, Hartley Moy indicated that Infactory’s launch is imminent, promising a new tool in the arsenal of professionals needing reliable data within months.


In conclusion, Infactory represents a bold step forward in the fact-checking arena. By focusing exclusively on delivering precise, AI-enhanced data verification, Infactory is poised to become an essential tool for entities requiring factual accuracy, such as newsrooms and research institutions. The anticipation for its launch underscores a significant interest in tools that streamline data accuracy and reliability. As Infactory prepares to roll out, the tech community watches closely, expecting it to set new standards in how data is verified in a digital world, potentially reshaping the landscape of information consumption.

About The Author

We use cookies to personalize content and ads and to primarily analyze our geo traffic sources. We also may share information about your use of our site with our social media, advertising, and analytics partners to improve your user experience. We respect your privacy and will never abuse your information. [ Privacy Policy ] View more
Cookies settings
Accept
Decline
Privacy & Cookie Policy
Privacy & Cookies policy
Cookie name Active

The content on this page governs our Privacy Policy. It describes how your personal information is collected, used, and shared when you visit or make a purchase from learnaiwithkesse.com (the "Site").

Kesseswebsites and Advertising owns Learn AI With Kesse and the website learnaiwithkesse.wiki. For the purpose of this Terms and Agreements [ we, us, I, our ] represents the owner of Learning AI With Kesse which is Kesseswebsites and Advertising. [ You, your, student and buyer ] represents you as the user and visitor of this site. Terms of Conditions, Terms of Service, Terms and Agreement and Terms of use shall be considered the same here. This website or site refers to https://learnaiwithkesse.com. You agree that the content of this Terms and Agreement may include Privacy Policy and Refund Policy. Products refer to physical or digital products. This includes eBooks, PDFs, and text or video courses. If there is anything on this page you do not understand you agree to reach out to us via email [ emmanuel@learnaiwithkesse.com ] for explanation before using any part of this site.

1. Personal Information We Collect

When you visit this Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. The primary purpose of this activity is to provide you a better user experience the next time you visit our again and also the data collection is for analytics study. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information."

We collect Device Information using the following technologies:

"Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. To comply with European Union's GDPR (General Data Protection Regulation), we do display a disclaimer a consent text at the bottom of this website. This disclaimer alerts you the visitor or user of this website about why we use cookies, and we also give you the option to accept or decline. If you accept for us to use cookies on your site, the agreement between you and us will expire after 180 has passed.

"Log files" track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

"Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."

When we talk about "Personal Information" in this Privacy Policy, we are talking both about Device Information and Order Information.

Payment Information

Please note that we use 3rd party payment processing companies like https://stripe.com and https://paypal.com to process your payment information. PayPal and Stripe protects your data according to their terms and agreement and may store your data to help make your subsequent transactions on this website easier. We never and [ DO NOT ] store your card information or payment login information on our website or server. By making payment on our site, you agree to abide by the Terms and Agreement of the 3rd Party payment processing companies we use. You can visit their websites to read their Terms of Use and learn more about them.

2. How Do We Use Your Personal Information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this [a] Order Information to:

[b] Communicate with you;

[c] Screen our orders for potential risk or fraud; and

When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

3. Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use System.io to power our online store--you can read more about how Systeme.io uses your Personal Information here: https://systeme.io/privacy-policy/ . We may also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

4. Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt-out of targeted advertising by:

COMMON LINKS INCLUDE:

FACEBOOK - https://www.facebook.com/settings/?tab=ads

GOOGLE - https://www.google.com/settings/ads/anonymous

BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

5. Data Retention

Besides your card payment and payment login information, when you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. Example of such information include your first name, last name, email and phone number.

6. Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

7. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at emmanuel@learnaiwithkesse.com or by mail using the details provided below:

8. Your acceptance of these terms

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Last Update | 18th August 2024

Save settings
Cookies settings