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Startup’s metal stacks may address AI’s significant heat issue effectively.

Computer racks in data center.

Image Credits:Arctic-Images / Getty Images

Nvidia’s Groundbreaking Announcement: GPU Racks Drawing 600 Kilowatts

In March, Nvidia unveiled its Rubin series of GPUs, coupled with a startling revelation: the Ultra version of the chip, anticipated for release in 2027, has the potential to draw up to 600 kilowatts of electricity. For context, that figure is nearly double the power output of some of the fastest electric vehicle (EV) chargers available today. As the demand for computing power escalates, this leap in energy consumption presents significant challenges for data centers.

The Cooling Challenge

As data center racks begin to consume unprecedented amounts of power, a major challenge emerges—how to effectively cool these high-performance setups. With racks nearing the 600-kilowatt threshold, engineers are now tasked with liquid cooling not only the main components like GPUs but also peripheral chips such as memory and networking hardware, which account for approximately 20% of a server’s cooling requirements.

This change was highlighted by Alloy Enterprises, a startup that believes stacks of metal could hold the key to this cooling dilemma.

Alloy Enterprises: Pioneering Efficient Cooling Solutions

Alloy Enterprises has developed an innovative technology designed to transform sheets of copper into solid cold plates for GPUs and additional peripheral components. As Ali Forsyth, co-founder and CEO of Alloy Enterprises, stated, “We didn’t care too much about that 20% when racks were 120 kilowatts.” However, with the upward shift to 480 kilowatts and beyond, the imperative to devise robust liquid cooling solutions for RAM and networking chips has become urgent.

Additive Manufacturing Brilliantly Employed

Alloy’s approach leverages additive manufacturing, a process where objects are built layer by layer. However, instead of traditional 3D printing, the company employs a method that bonds sheets of metal together through a combination of heat and pressure. This technology, while more expensive than conventional machining, is also less costly than 3D printing.

The cold plates produced through this method function effectively as a single block of metal. Unlike traditional machined products that may contain seams, Alloy’s cold plates are devoid of joints, providing a solid metal surface that eliminates the risk of leaks and significantly improves overall durability. “We hit raw material properties,” Forsyth emphasized. “The copper is just as strong as if you had machined it.”

Advantages of Alloy’s Cold Plates

Whereas most cold plates are created through machining—a process that involves carving features from larger blocks of metal, which necessitates joining two separate halves—Alloy’s technique, known as stack forging, allows for the creation of seamless cold plates. Furthermore, this innovative method enables the production of smaller features, down to 50 microns, which is about half the width of a human hair, optimizing coolant flow through the metal.

According to Forsyth, Alloy’s cold plates demonstrate a remarkable 35% improvement in thermal performance when compared to competing products. This efficiency could be paramount in meeting the cooling demands of future data centers.

Customer-Centric Design Process

Due to the intricate nature of stack forging, Alloy handles most of the internal design work. Customers can submit their essential specifications and dimensions, which Alloy’s specialized software uses to convert into a compatible design for the manufacturing process.

In Alloy’s factory, the cooling plates start as rolls of copper. These rolls are meticulously prepped and cut to size, with necessary features being laser-cut. In parts of the design where bonding is not required, an inhibitor is applied. Once each section is completed, they are registered and stacked, ready for processing in a diffusion bonding machine, which utilizes heat and pressure to consolidate the stacked slices into one cohesive piece of metal.

Market Reception and Future Prospects

Forsyth notes that Alloy is currently collaborating with several leading names in the data center industry, although specific partnerships remain confidential. Initially aimed at working with commonly used aluminum alloys, the company pivoted to copper for its superior heat conductivity and corrosion resistance after receiving mounting interest from data centers. When Alloy announced this shift in June, demand surged, proving the appetite for such innovative cooling solutions.

The Road Ahead

As data centers evolve to accommodate the increasing demands of GPU technology, companies like Alloy Enterprises stand to play a crucial role in ensuring the longevity and efficiency of these systems. While Nvidia’s 600-kilowatt racks present unprecedented challenges for cooling, Alloy’s pioneering techniques offer a feasible solution.

In an era where data centers are becoming increasingly power-hungry, the necessity for advanced cooling techniques cannot be overstated. As companies explore ways to manage their energy consumption while maximizing performance, partnerships with innovative startups like Alloy could provide the edge needed in an intensely competitive industry.

Conclusion

The intersection of advanced GPU technology and effective cooling solutions is poised to define the future of data centers. Nvidia’s ambitious plans for power-hungry GPU racks are matched by the innovative responses from startups dedicated to solving the unique challenges such growth entails. As the market continues to evolve, the efforts of Alloy Enterprises to create efficient, copper-based cooling solutions may well set a new standard for the industry.

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