Lorde critiques AI glasses, calling them “unattractive.”

Lorde’s Bold Take on Meta’s AI Glasses

While Kylie Jenner has become a prominent figure promoting Meta’s AI glasses, pop superstar Lorde has taken a firm stance against them. At the Mad Cool Festival in Madrid just last week, she voiced her concerns about the technology that many security experts consider a significant threat to privacy.

A Cautionary Statement on Reality and Perception

During her performance, Lorde addressed the audience with passion: “Increasingly in our world, it gets harder and harder to know what is real. You don’t know if someone is wearing sunglasses or if they’re wearing those f–ed up, f–ing [AI glasses]. Can I just say, for the record, f— the glasses? Don’t get the glasses. Not sexy.”

This outburst marked a notable escalation in her ongoing critiques of technology and its impact on society. Known for her outspoken views, Lorde has previously expressed her disdain for smartphone culture, even suggesting she would toss her phone into the ocean. However, her latest comments reflect a heightened sense of urgency regarding privacy concerns surrounding smart tech.

The Influence of Sponsorship

Lorde’s remarks come at a time when the intersection of technology and celebrity is particularly evident. Ray-Ban, a key sponsor of the festival, collaborates with Meta to produce the controversial AI glasses. Additionally, Lorde performed just before Jennie, a fashionable star and ambassador for the Ray-Ban x Meta lineup. This raised questions about the influence of celebrity endorsements on consumer behavior, especially regarding potentially invasive technologies.

Growing Privacy Concerns

Lorde’s views are not isolated; she is part of a broader conversation about the implications of smart glasses equipped with cameras and advanced AI capabilities. Experts have highlighted that such devices can potentially facilitate harassment and extortion. While Meta claims to prioritize privacy and includes features such as a visible recording light, the company faces various investigations and lawsuits over alleged privacy violations. One notable lawsuit accuses Meta of forcing Kenyan contract workers to view disturbing footage taken with the glasses to help fine-tune their AI systems. As of now, Meta has not publicly addressed this specific claim in detail.

Sales Surge Amid Controversy

Despite the growing concerns regarding privacy, the sales figures for Meta’s AI glasses paint a different picture. EssilorLuxottica, the parent company of Ray-Ban, announced that they sold over 7 million units of the AI glasses in 2025, which is more than triple the combined total of around 2 million units sold in 2023 and 2024. The rapid adoption suggests that, for many consumers, the allure of the technology may outweigh privacy worries. The success of the Ray-Ban Meta glasses has prompted Meta to continue expanding its product lineup, confident in consumer interest.

Vanity vs. Privacy: The New Dilemma

While privacy concerns are serious, Lorde’s critique also points to the cultural implications of embracing such technology. She succinctly summarized the sentiment by stating that these glasses are “not sexy.” In her perspective, the current moment—authenticity, real experiences, and genuine connections—is what truly appeals to people.

In an era where tech influences daily life, Lorde’s comments urge us to reconsider what we value. Are we willing to compromise our privacy for vanity or convenience? As influential figures like Lorde speak out against smart glasses, it raises an essential dialogue about the balance between embracing innovation and maintaining a sense of personal integrity and privacy.

Conclusion

With celebrities like Kylie Jenner advocating for Meta’s AI glasses while Lorde counters with her outspoken critiques, the conversation around technology and its implications continues to evolve. It is increasingly apparent that the emergence of smart glasses represents more than just a trend; it raises critical questions about our reality, privacy, and what we define as “sexy” in today’s world.

As consumers continue to vote with their wallets, the ultimate question remains: can we navigate the intersection of innovation and ethics while preserving a sense of authenticity? In an age characterized by technological advancements, the issues that Lorde eloquently raised will only grow more pertinent.

For those contemplating the allure of smart glasses, Lorde provides a powerful reminder to weigh personal values and the nature of our realities before making a choice.

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Emmanuel Kesse

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